PROJECT HOPE's primary graphic features ALS BC, UBC Faculty of Medicine and Province of British Columbia logos at the top. Below the logos are graphics for ALS Research, Clinical Care and Support Services with the "End ALS Through A World Class Centre at UBC" tagline at the bottom.

The ALS Society of British Columbia (ALS BC) is a registered non-profit charity providing support to ALS patients, their families, and caregivers to ensure the best quality of life possible for those living with, and affected by ALS. The Society supports  ALS Research and is committed to finding the cause of, and a cure for Amyotrophic Lateral Sclerosis (ALS).