Outreach Overview 2022

  • The Society maintains four websites that provide updated information on ALS, research, and activities beneficial to stakeholders:
  • We connect with our constituents through Twitter, Facebook, YouTube, Instagram, LinkedIn, and Email.
  • The Society released 50 direct response appeals through email and the Society’s social media platforms.
  • As part of the Society’s outreach activities, the Society published 3 Believe BC ALS articles in the Vancouver Sun and The Province newspapers and Postmedia virtual platform, which generated approximately 51,000 impressions per article, with an engagement rate of 7.23%.
  • Move to Cure ALS Corus Multimedia Campaign:
    Global BC, Global News: BC1 and Global News Radio 980 CKNW delivered a comprehensive campaign for the ALS Society of BC that created top of mind awareness with our viewers and listeners about the society, and to help promote the Move to Cure ALS 2022 campaign from May 29 to June 19, 2022.
    • Global BC: May 29 – June 19, 2022. 66 x 60-second PSA CommercialsFrequency is 17 x per week. Audience: 2,024,500 Adults 25+.
    • Our BC: May 13 – 19, 2022. 30-second Community Calendar. Frequency is 5 x per week.
    • Community Events: May 13 – June 2, 2022. Events Calendar Webpage with events, logo and link to our website.
    • BC1: May 29 – June 19, 2022. 16 x 60-second PSA Commercials. Frequency was 4 x per week. Audience: 147,200 Adults 25+.
      • Our BC: May 13 – 26, 2022. Community Calendar Events. Frequency is 560 x per week.
    • 980 CKNW Radio Assets:
      • 30-second On-Air Community Rundown Event Calendar Inclusions. Frequency is 4 x per day.
      • 4-Weeks May to June Online Community Rundown Event Calendar Inclusions.
      • 2-Newsletters in May E-Newsletter Inclusions.
      • 2-Posts in May Social Posts.
      • Commercial campaign.
      • Move to Cure ALS – PSA 1 | PSA 2
      • 980 CKNW “Where We Live” Radio Ad Feature
  • PGA of BC Golfathon for ALS Multimedia Campaign:
    Global BC, Global News: BC1 and Global News Radio 980 CKNW delivered a comprehensive campaign for the ALS Society of BC that created top of mind awareness with our viewers and listeners about the society, and to help promote the 17th annual PGA of BC Golfathon for ALS campaign from June 5 to July 3, 2022.
    • Global BC: June 5 – July 3, 2022. 67 x 60s Golfathon Commercial. Frequency was 17 x per week Audience: 1,676,600 Adults 25+.
    • Our BC: May 20 – 26, 2022. 30-second Community Calendar. Frequency is 5 x per week.
    • Community Events: May 20 – June 9, 2022. Events Calendar Webpage with events, logo and link to our website.
    • BC1: June 5 – July 3, 2022. 16 x 60-second PSA Commercials. Frequency was 4 x per week. Audience: 136,000 Adults 25+.
      • Our BC: May 20 – June 2, 2022. Community Calendar Events. Frequency is 560 x per week.
    • 980 CKNW Radio Assets:
      • 2-Weeks. 30-second. On-Air Community Rundown Event Calendar. Inclusions Frequency is 4 x per day.
      • 4-Weeks June Online Community Rundown Event Calendar Inclusions.
      • 2-Newsletters in May E-Newsletter Inclusions.
      • 2-Posts in May Social Posts. 
      • Commercial campaign.
    • PGA of BC Golfathon for ALS – TV Ad
  •  PROJECT HOPE Multimedia Campaign:
Outreach Overview 2021