Outreach Overview 2021


  • As part of the Society’s outreach activities, the Society published 3 Believe BC ALS articles in the Vancouver Sun and The Province newspapers and Postmedia virtual platform and released one provincial newsletter. Which generated over 50,000 impressions per article, with an engagement rate of 4.1%. The adjoining campaign video premiered on our Facebook page and gathered over 500 views within the first two days.
  • In both March 2020 & 2021, the Society partnered with Global TV to conduct five interviews on ALS research, and support programs provided to ALS patients and caregivers in BC. Which were played on the 6 pm primetime news, BC1, morning news & CKNW. In adjacent the videos were posted to Global TV’s Facebook page and website.
  • The Society also released 40 direct response appeals through email and through the Society’s social media platforms.
  • A short infomercial was aired on TV and radio to promote the ALS Awareness month in June, the Move to Cure ALS, and the PGA of BC Golfathon for ALS events.  The information was also shared on the Corus Entertainment social media platforms.
  • In 2021 Global BC promoted the 16th Annual PGA Golfathon for ALS on the BC1 Community Calendar airing an average of 80 times per day for 4 weeks, over a 2-week span.
  • The Society maintains four websites that provide updated information on ALS, research, and activities beneficial to stakeholders.
  • We connect with our constituents through Instagram, Twitter, Email, TikTok, Op-eds, and Facebook. We were the first ALS Society in Canada to start a TikTok account, where patients and family contribute videos to.
Our goal is to grow our email campaigns click rate for the 2022 year and to grow our constituent impressions from the current 6.55% to 8%
Our goal with our social media to is grow our net follower base by creating a stronger brand identity across our platforms, which will include posting 2-3 times a week to keep followers engaged in the content. In turn growing our follower base and views.


Please visit the PROJECT HOPE website by clicking here.