2023 Exceptional Public Awareness Program Award

Local Hero Alfred Fights ALS in the Move to Cure ALS

Recipient of the 2023 ALS Society of BC Exceptional Public Awareness Program Award
– Alfred Prevost from Campbell River, BC.

RICHMOND, British Columbia – The purpose of this award is to evaluate and recognize exceptional programs that aimed to educate and increase public awareness of ALS during the previous 12 months.  Public awareness activities may include liaisons with the media, co-coordinating public awareness displays and speaking to the public or other organizations about ALS.

Alfred shared his life and journey with ALS in the May Believe BC Feature, Direct Response campaigns and through the ALS BC Social Media Channels. He encouraged people to support the Move to Cure ALS – Mid Island.  As a Campbell River resident, he participated in the Move as a friends and family event held in Campbell River to support the Mid Island Move.

“Alfred’s story is inspirational. He motivates others in his community to support the ALS Society of BC. By doing this, Alfred increases awareness about ALS. It is a joy to honour this courageous person.” said Wendy Toyer, Executive Director of the ALS Society of BC. 

Alfred Prevost’s award was presented at a “Celebration of Volunteerism and Service” ceremony hosted by the ALS Society of BC on Tuesday, April 9^th, 2024, in Richmond, BC.

Download logos and a high-resolution photo of the award recipient here.

About ALS BC: The Amyotrophic Lateral Sclerosis Society of British Columbia (ALS BC) was founded in 1981 by Dr. Andrew Eisen, ALS patients and family members to meet the physical and emotional needs of people living with ALS and their caregivers. Our mission is to cure ALS through funding research, while advocating for and supporting people living with ALS. 

About ALS: Amyotrophic Lateral Sclerosis (ALS), also referred to as Lou Gehrig’s Disease, is a fatal neurodegenerative disorder that affects the person’s motor neurons that carry messages to the muscles resulting in weakness and wasting in arms, legs, mouth, throat and elsewhere. Typically, the person is immobilized within two to five years of the initial diagnosis. There is no known cause or cure yet, but there is hope through the ALS Society of BC.

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